Steyaert Consulting Fractional CTO & Product Leadership

Hands-on product leadership and fractional CTO services

We help startups and growing companies architect, build, and scale products that matter—from early strategy to implementation.

Fractional CTO & CPO engagements 25+ years in product & engineering leadership

Steyaert Consulting provides hands-on support and leadership across product, design, research, and engineering. We have deep expertise in weaving AI into products and workflows—not as a gimmick, but as a thoughtful enhancement to user experience, efficiency, and value.

Services & Capabilities

Whether you need a partner to scope your MVP or a fractional CTO to align your tech with your vision, we can help.

Clients we work with:

  • Startups building new platforms, apps, or AI-based tools
  • Mid-sized companies modernizing their systems or launching new products
  • Mission-driven organizations looking to use technology for good
  • Investors and venture studios looking for technical diligence or buildout support
  • Teams exploring meaningful AI integrations into their offerings and operations

Product, UX & technology capabilities:

  • Product discovery, problem framing, and opportunity sizing
  • UX research: interviews, workflow observation, and lightweight usability testing
  • Information architecture and navigation for complex internal tools and portals
  • Interaction design for data- and AI-heavy workflows, dashboards, and internal tools
  • Prototyping in Figma and narrative demo flows for sales conversations and stakeholders
  • Technical architecture and delivery planning with your teams or our trusted partners

We can operate as a fractional product/UX team, shaping v1 and partnering with your engineering organization or preferred vendors to ship it.

About Ian Steyaert

With more than 25 years of experience leading product and technology efforts, Ian brings a rare combination of hands-on technical expertise and strategic product vision.

Ian started his career as a full-stack engineer and quickly found he was most useful at the intersection of product, design, and technology. Over the last two and a half decades, he's led teams building:

  • Retail supply-chain, eCommerce, and loyalty platforms at scale
  • Innovation and R&D initiatives across web, mobile, and devices
  • AI/ML-powered internal tools and decision-support systems

He's comfortable in the boardroom and in the codebase, and cares deeply about clarity, communication, and creating environments where people can do their best work.

Ian has led engineering teams, built consumer apps, architected complex back-end systems, and helped companies partner with firms like Apple, Google, and Square. He's worked with robotics companies and was part of the team that helped bring IBM's Watson to life.

This experience gives him a uniquely grounded perspective on how AI can elevate—not replace—human decision-making and design, and how to ship AI-infused products responsibly and pragmatically.

Previous companies include Whole Foods Market, Emerson, frogdesign, argodesign, Sapient, and early-stage startups.

Experience snapshot

A selection of roles that shape how we approach product, platforms, and teams.

Fractional CTO & CPO / Product & Technology Advisor
Steyaert Consulting
2024 – Present · Austin, TX
  • Partner with founders and executives on AI-driven product strategy, architecture, and early customer development.
  • Design and oversee implementation of internal tools, RAG/agent workflows, and data products for B2B and operational use cases.
  • Help teams navigate build vs. buy decisions, platform choices, and pragmatic security/scale trade-offs.
Head of Technology & Programs
argodesign (acquired by DXC)
2014 – 2023
  • Led technology and delivery across a portfolio of innovation projects spanning healthcare, retail, industrial, and consumer experiences.
  • Worked closely with design and product teams to turn conceptual prototypes into systems roadmaps and initial production builds.
  • Guided clients through platform and architecture choices, including cloud, data, and integration strategies.
Technology & Product Leadership
Whole Foods Market
2004 – 2014
  • Helped build and evolve platforms for supply chain automation, warehouse management, HR, intranet, loyalty, and eCommerce.
  • Led cross-functional teams shipping customer-facing web and mobile experiences in partnership with major technology companies.
  • Championed a culture of quality, empathy, and clear communication within engineering and product teams.
Earlier roles
Startups & consulting
1990's – 2000's

A mix of engineering, UX, and product roles at startups and consultancies, building web applications, learning platforms, and early data-driven systems.

Selected work

A few representative projects. We're happy to go deeper on any of these (within NDA constraints), or walk through how we would approach your context.

AI & Supply Chain
AI-assisted equipment procurement
Engineering architecture & leadership · 2024 – Present

Designing and guiding implementation of a B2B platform that uses AI, RAG, and data enrichment to match suppliers and customers. Focused on multi-sided workflows, data-readiness, and pragmatic, explainable AI.

AI & Enterprise UX
AI-augmented insights platform for financial services teams
Lead product & UX design · 2024

Partnered with a financial-services-focused startup to define the product vision and v1 scope for a multi-role platform that turns AI agent output into clear, explainable recommendations instead of raw transcripts and disconnected charts.

Designed end-to-end UX from 360° customer and portfolio views, through cross-agent insight summaries, to recommendation flows that users can inspect, adjust, and act on. Created hero demo flows for product managers, data scientists, and IT/data teams, along with an initial design system and interaction patterns to support an enterprise-ready implementation.

Retail & Platforms
End-to-end retail technology & loyalty ecosystem
Whole Foods Market

Led and contributed to initiatives spanning inventory, supply-chain, loyalty programs, mobile apps, and web experiences—connecting operational systems to customer-facing value.

Healthcare & Scheduling
Robotics & Automation strategy for health care
Academic medical / research partnership

Collaborated with clinical and research teams to design future workflows that combine robotics, automation, and scheduling optimization to improve patient and staff experience.

Internal Tools
Custom CRM & scheduling systems for SMBs
Consulting engagements

Designed and built tailored CRM, scheduling, and project-tracking tools for small and mid-sized businesses, making complex operations manageable for non-technical teams. And, selected and implemented off-the-shelf tools when more appropriate.

Let's talk

If you're working on an ambitious product or platform and need a partner at the intersection of technology, AI, and experience design, we'd be glad to hear from you.

Ways to reach us

Brief context about your company, problem space, and timeline is always helpful. We're open to fractional leadership, full-time roles, and advisory engagements.